Find Waldo in Camden, SC !

Iconic Children’s Book Character

Continues to Create Summertime Fun to Support the Shop Local Movement


CAMDEN, SC -- Where's Waldo? In Camden, South Carolina, of course!  The iconic children’s book character in the red-and-white striped shirt and black-rimmed specs is visiting twenty-five different local businesses throughout our community this July. Celebrating its tenth anniversary in 2022, Find Waldo Local is a great summer vacation activity, and a wonderful way for residents to support local businesses and the Shop Local movement in our community, including Littlefield Growers, Rooster Trot, and Boykin Furiture!

*All 25 participating businesses are listed below!

Anyone who wishes to participate can pick up a “Find Waldo Local in Camden, SC!” stamp card with the names of all the participating sites, and get their passport stamped or signed for each Waldo they spot. To make things a little more challenging, there will be one slightly different Waldo hiding in Books on Broad. Collecting store stamps or signatures at twenty or more businesses will entitle diligent seekers entry into a grand-prize drawing on Saturday, July 30, 12 pm, with the top prize being a pre-paid $100 credit card donated by First Citizens Bank of Camden! 

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then have held a cherished place on bookstore shelves. More than 78 million Waldo books have been sold worldwide, and they’ve been translated into over thirty languages. An entire generation has grown up searching for Waldo. 

Once again, in celebration of Waldo's longevity and popularity, Candlewick Press is once again teaming up with the American Booksellers Association and hundreds of independent bookstores across the country, including Books on Broad and Coffee in Camden, SC, for some hide-and-seek fun designed to encourage communities to patronize their local businesses.  There is no charge to participate, and the hunt lasts for the entire month of July. For more information about hunting for Waldo in Camden, SC, call Books on Broad and Coffee at 803-713-7323. 

*All 25 participating businesses:



Books on Broad and Coffee

Boykin Furniture

Broad Street Lunch (BSL)

Camden House of Pizza

Camden Jewelers

Candy’s at the Granary

Everyday Downtown


Goodale Jewelers

Habitat ReStore

Ideation Spa Salon

Kershaw & Co.

Kimbrell’s Furniture

Littlefield Growers

Logan’s Appliance Center

Longleaf Flowers

Mad Batter

Main Squeeze

Ole Timey Meat Market

Palmetto Stitches and Quilts

Rooster Trot

Second Look

Sweet Lili’s 

The Edge


Books on Broad is an independent bookstore and coffee shop located in downtown historic Camden, offering a broad selection of new, used, and collectible books. We are open Monday through Friday from 7:30 am – 6 pm, and on Saturday from 7:30 am – 4 pm. Shop from the website 24/7 at, where more than 5 Million books and ebooks are available for local pickup or nationwide delivery.

Event date: 

Friday, July 1, 2022 - 7:30am to Saturday, July 30, 2022 - 12:00pm

Event address: 

944 Broad Street
Camden, SC 29020